The list below gives an overview of the fonts used for individual corporations.
Identity Level01 core: web core fonts, 02:
open: open fonts (google fonts i.e.), 03 pay: commercial fonts, 04 corporate: fonts specially designed
for the corporation
The identity level is based on the following hypothesis: The higher the identity
level, the more fonts there are to choose from. The more fonts there are to choose from, the more
pronounced the possibility of strengthening the identity by means of differentiation.
Non-roman fontsThe font analysis can only capture fonts that have been declared in CSS. Some landing pages that use non-roman fonts do not have a CSS declaration. These landing pages are not included in the font analysis.
The bar chart shows the overall distribution of the fonts used. The overall distribution is based on the number of fonts used per company landing page. For example, based on the small sample size, “EY Interstate” is a frequently used font. The reason for this is that Ernst & Young has many landing pages compared to other companies.
The identity level for fonts was defined to get an estimation of the specific design depth of a landing page. The frequent use of pay fonts indicates that the coroprate identity of the selected companies should be strengthened.
Identity Level01 core: web core fonts, 02:
open: open fonts (google fonts i.e.), 03 pay: commercial fonts, 04 corporate: fonts specially designed
for the corporation
The identity level is based on the following hypothesis: The higher the identity
level, the more fonts there are to choose from. The more fonts there are to choose from, the more
pronounced the possibility of strengthening the identity by means of differentiation.
