Compare the design of the landing pages. The colored wireframes show the basic structure of the layout elements of the respective landing page. Each layout element is assigned the dominant color of its content.
euro
se
—
isla
dz
—
isla
ir
—
isla
pk
—
isla
il
—
si-ja
jp
—
an-am
ca
—
la-am
ve
—
afri
ao
—
afri
za
—
Countriesde: germany, fr:france, it: italy, uk: united kingdom, es: spain, pl: poland, us: united states, ca: canada, cn: china, jp: japan, kr: korea, hk: hong kong, tw: taiwan, th: thailand, ph: philippines, sg: singapore, id: indonesia, mx: mexico, br: brazil, ar: argentina, ve: venezuela, tr: turkey, sa: saudi arabia, dz: algeria, pk: pakistan, eg: egypt, ir: iran, il: israel, in: india, ru: russia, ng: nigera, ao: angola, za: south africa
Cultural regionsan-am: anglo-american, euro: european, la-am: latin-american, indi: indian, si-ja: sino-japanese, se-as: southeast-asian, au-eu: austral-european,
afri: african, slav: slavic
The font in use provides an overview of the fonts used on all corporate landing pages. The identity level also shows the extent to which core, open, pay or corporate fonts were used.
fonts
Allianz Neo, Tajawal, Allianz Sans, Proxima, MyFirstFont, Arial, Pingfang, 微软雅黑体
max. font identity level
font distribution all domains
cultural font distribution
Allianz Neo
euro
isla
si-ja
an-am
la-am
afri
au-eu
indi
slav
se-as
Arial
euro
isla
si-ja
an-am
la-am
afri
au-eu
indi
slav
se-as
Allianz Sans
euro
isla
si-ja
an-am
la-am
afri
au-eu
indi
slav
se-as
Pingfang
euro
isla
si-ja
an-am
la-am
afri
au-eu
indi
slav
se-as
微软雅黑体
euro
isla
si-ja
an-am
la-am
afri
au-eu
indi
slav
se-as
Proxima
euro
isla
si-ja
an-am
la-am
afri
au-eu
indi
slav
se-as
MyFirstFont
euro
isla
si-ja
an-am
la-am
afri
au-eu
indi
slav
se-as
Tajawal
euro
isla
si-ja
an-am
la-am
afri
au-eu
indi
slav
se-as
Cultural regionsan-am: anglo-american, euro: european, la-am: latin-american, indi: indian, si-ja: sino-japanese, se-as: southeast-asian, au-eu: austral-european, afri: african, slav: slavic
Arial
Pingfang, 微软雅黑体, MyFirstFont, Tajawal
Proxima
Allianz Neo, Allianz Sans
Identity Level01 core: web core fonts,
02:
open: open fonts (google fonts i.e.), 03 pay: commercial fonts, 04 corporate: fonts specially
designed
for the corporation.
The identity level is
based on the following hypothesis: The higher the identity
level, the more fonts there are to choose from. The more fonts there are to choose from, the more
pronounced the possibility of strengthening the identity by means of differentiation.
Non-roman fontsThe font analysis can only capture fonts that have been declared in CSS. Some landing pages that use non-roman fonts do not have a CSS declaration. These landing pages are not included in the font analysis.
The length of the landing page is used as a rough approximation to make a statement about the similarity of the landing pages for a company as a whole. This is based on the assumption that deviating content has an influence on the length and therefore the design of the landing page.
Allianz: Website length in pixel @1350px width
Allianz and industry: Website length in pixel @1350px width
5104px
4996px
1546px
Data collection on 2021-02-11 00:00:00