Chubb Allianz


// insurance and insurance

Wireframe Layouts


The colored wireframes show the basic structure of the layout elements of the respective landing page. Each layout element is assigned the dominant color of its content. The wireframes are arranged as follows: left wireframe: Chubb, right wireframe: Allianz

euro


de


euro


es


euro


it


euro


uk


euro


fr


euro


pl


euro


se


isla


dz


— —

isla


eg


isla


sa


isla


ir


— —

isla


pk


isla


il


— —

isla


tr


si-ja


cn


si-ja


jp


si-ja


kr


si-ja


hk


si-ja


tw


an-am


us


an-am


ca


la-am


ve


— —

la-am


br


la-am


ar


la-am


mx


afri


ao


— —

afri


ng


afri


za


au-eu


au


indi


in


slav


ru


se-as


ph


se-as


id


se-as


sg


se-as


th


countriesde: germany, fr:france, it: italy, uk: united kingdom, es: spain, pl: poland, us: united states, ca: canada, cn: china, jp: japan, kr: korea, hk: hong kong, tw: taiwan, th: thailand, ph: philippines, sg: singapore, id: indonesia, mx: mexico, br: brazil, ar: argentina, ve: venezuela, tr: turkey, sa: saudi arabia, dz: algeria, pk: pakistan, eg: egypt, ir: iran, il: israel, in: india, ru: russia, ng: nigera, ao: angola, za: south africa

cultural regionsan-am: anglo-american, euro: european, la-am: latin-american, indi: indian, si-ja: sino-japanese, se-as: southeast-asian, au-eu: austral-european,
afri: african, slav: slavic

Fonts in use


The font in use provides an overview of the fonts used on all corporate landing pages of Chubb, Allianz. The identity level also shows the extent to which core, open, pay or corporate fonts were used.

fonts


Publico, Arial, Verdana, Georgia, Book Antiqua, Calibri

max. identity level: Chubb



Allianz Neo, Tajawal, Allianz Sans, MyFirstFont, Proxima, Arial, Pingfang, 微软雅黑体


font distribution: Chubb


identity level: 01 core

Arial, Verdana, Georgia

02 open

03 pay

Publico, Calibri, Book Antiqua

04 corporate


Arial


Pingfang, 微软雅黑体, MyFirstFont, Tajawal


Proxima


Allianz Neo, Allianz Sans

Identity Level01 core: web core fonts, 02: open: open fonts (google fonts i.e.), 03 pay: commercial fonts, 04 corporate: fonts specially designed for the corporation
The identity level is based on the following hypothesis: The higher the identity level, the more fonts there are to choose from. The more fonts there are to choose from, the more pronounced the possibility of strengthening the identity by means of differentiation.

Non-roman fontsThe font analysis can only capture fonts that have been declared in CSS. Some landing pages that use non-roman fonts do not have a CSS declaration. These landing pages are not included in the font analysis.

Similarity by website length


The length of the landing page is used as a rough approximation to make a statement about the similarity of the landing pages for a company as a whole. This is based on the assumption that deviating content has an influence on the length of the landing page.

Website length @1350px width


Website length @1350px width


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© Marcel Gemander 2021